Childhood is foundational and incredibly precious, yet girls today have so much noise coming at them through screens, culture, and pressured schedules. So, at the thought of starting a brand for children, an irresistible sense of purpose emerged.  Let me tell you a bit about what we do and why I have dedicated myself to this beautiful company. 

Finding Foxtale offers more than children’s clothing—it’s a community where little girls can joyfully engage with style, story, and experiences, all designed to counter the anxiety-inducing influences of our digitized culture. By combining three formative experiences—the everyday activity of getting dressed, the beloved tradition of storytelling, and opportunities to discover true friendship— our mission is to create meaningful moments, full of shared joy for our little ones and their worlds. 

When children can participate creatively in developing their own personal styles, confidence grows. When children develop a love of reading stories, they’re better able to problem-solve, empathize, and connect with others. When children have experiences that help build true friendships, they’re more likely to succeed in school, have better mental health, and gain rich relational skills that last their whole lives.  

STYLE: Our designer, Sam McDonald, has led design for beloved children’s brands for over 15 years. She designs with joy, allowing each little girl to discover her own style and explore her own identity. 

STORY: Our author, Madeleine Hewitt, has earned a Kirkus Star for our first book, Finding Foxtale Forest, an illustrated story that follows five heroines (all wearing Finding Foxtale clothing!) on a fantastical adventure led by a wise and magical Fox. A complementary booklet introducing each of our characters to our young customers is included with every order. 

EXPERIENCES: Everything about Finding Foxtale is anchored in modeling and facilitating experiences that foster true friendships. Whether meeting other littles at a Finding Foxtale pop-up, sharing a Foxtale friendship bracelet with a new classmate, or reading one of our stories, young ones are invited off their phones and into experiences that generate shared joy.  

Our amazing Finding Foxtale team is passionate about creating positive change that improves the path forward for young minds and hearts. Together, we can help a whole generation of girls create a kinder, more connected world. Thank you for being part of something truly special that brings goodness and sweetness to lots of little lives. 

Kimberly Inskeep
CEO, Finding Foxtale

@kimberlylginskeep